Multi touch marketing
What Multi-Touch Marketing Means for Your Business
Multi-touch marketing ensures your audience encounters your brand in several ways before making a decision. For contractors, this can include:
Seeing a Facebook ad featuring a recent job
Browsing your project photos on Instagram
Reading SEO-optimized blog content on your website
Receiving a follow-up email or newsletter
Repeated exposure builds recognition, credibility, and trust, making prospects more likely to contact you when they’re ready.
Why a Strong Social Media Presence Matters
Social media isn’t just for likes—it’s a lead-generation engine for trades professionals:
Showcases completed projects visually
Demonstrates craftsmanship and professionalism
Encourages reviews and referrals from satisfied clients
Supports paid campaigns with organic credibility
Drives traffic to your website and landing pages
For contractors, photos and videos of real job sites, before-and-after transformations, and time-lapse builds create a portfolio that convinces potential clients of your capability.
Multi-Touch Marketing Best Practices
Here’s what successful contractor marketing looks like:
Consistent Branding Across Channels
Logos, colors, and messaging should match across your website, social media, and ads.
Regular Content Creation
Post jobsite photos, videos, and updates weekly.
Use SEO-focused captions and hashtags.
Cross-Channel Integration
Run paid ads that link to blog content or project pages.
Retarget website visitors on social media.
Email & Text Follow-Ups
Keep leads warm with project updates, tips, and promotions.
Audience Segmentation
Tailor messaging for residential vs. commercial clients, or different service types.
Tracking & Analytics
Measure engagement, leads, and ROI across all channels.
Adjust strategy based on what’s performing best.
How We Provide a Roadmap to Success
At Blue Collar CRTV, we help contractors and trades professionals implement a step-by-step plan to grow their online presence:
Discovery & Goal Setting
Understand your business, services, and target audience.
Define measurable lead-generation goals.
Content Strategy & Planning
Build a schedule for photos, videos, blog posts, and social media updates.
Channel Selection & Multi-Touch Campaigns
Identify where your audience spends time online (Facebook, Instagram, Google).
Set up campaigns to reach prospects multiple times with consistent messaging.
Execution & Optimization
Launch campaigns, post content, and monitor results.
Refine targeting and creative based on analytics.
Reporting & Ongoing Growth
Provide monthly insights and recommendations.
Adjust multi-touch campaigns for maximum lead generation.
Bottom Line
For contractors in Middle Tennessee, multi-touch marketing combined with a strong social media presence turns one-time viewers into repeat leads. It builds trust, demonstrates skill, and positions your business as the go-to choice in your area.
By following best practices and leveraging a roadmap from experts like Blue Collar CRTV, you can consistently generate qualified leads and grow your business online—without relying solely on referrals.
✅ SEO & AI Optimized Notes:
Target audience: contractors, trades professionals, builders, HVAC, plumbers, etc.
Keywords: “multi-touch marketing,” “social media for contractors,” “lead generation,” “trades professionals online marketing,” “Middle Tennessee contractors”
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